Links and Pointers

If you want to get involved with marketing or promoting KDE, it's a good idea to read through the following pieces of information:

A presentation by Sebastian Kügler about KDE Marketing at FOSDEM 2006:

• Roadmap to World Domination

A series of articles by Tom Chance about Guerilla Marketing, SpreadKDE's approach:

• Part 1: General thoughts on marketing KDE,
• Part 2: Press release guide
• Part 3: Interviews (being interviewed, writing interview articles) guide

The discussions on the kde-artists forum which give some ideas what SpreadKDE is about:

• SpreadKDE forum

Subscription page of kde-promo the mailinglist for promotional activities, where most of the stuff will be discussed:

• Subscription page
• Archives

Various marketing-related stuff:

• KDE's CIG, the Corporate Identity Guidelines
• A competitor review (NOTE: This wiki page predates SpreadKDE, but should be integrated in the books on SpreadKDE.org and removed from the KDE wiki. Eventually all marketing-related information should be collected here.)
• Article on using "bad news" for successful advertising
• An article from Havoc Pennington's blog with a very interesting read on some pitfalls when marketing desktop environments to the wider audience

Examples of other OSS communities' efforts:

• GNOME's marketing team
• OpenOffice.org's marketing project
• Firefox's marketing project